Submitting of articles to article directories is one of the main strategy in article marketing which is part of internet marketing strategy that can determine the success and failure of a website.

Here are some advantages of submitting articles to article directories and how it can help improve your business online.

1. Free Promotions:
Most article directories allow you to include links in the article that you can direct to your websites. When you write articles with content related to your services, you are able to promote your products indirectly and include a link back to your product offer. This result in a Free marketing media for your offers.

2. Boost your business credibility:
Most article directories allow you to have an author bio box at the bottom of every articles you submitted. You can use your author bio box to market your business or personal brand to build a brand image for yourself. In the author box, remember to market your blog by including a link back to your website for more information on the related articles you have submitted.

Moerover, when you have submitted enough “good” articles read by unlimited visitors to the article directories from all over the world, you will soon be seen as an expert in your industry who has a wide knowledge in the field. Being listed as “authors” in article directories helps promote yourself as an expert in your field too!

3. Increase traffic to your website:
With the links that you are allowed to include in your article content and your author bio box, you have created an opportunity for visitors to click on the links to visit to your website. When crafted in an interesting method, these links can bring readers to your website especially when your articles are being picked up by website owners to post in their own blog and reposted all over the internet.

4. Huge exposure to millions of Article Directory visitors:
Your articles may be viewed by the millions of visitors who visit article directories every year.

5. RSS Syndication:

If your articles were well written enough and being republished by marketers to post in their websites, this automatically create a viral effect for your article content. Your content can then be reposted virally all over the internet with links linking back to your websites as well as your personal advert in your author bio box.

Most article directories as well as blogs now comes with RSS (Really Simple Syndication)  technology which produces RSS feeds for all website or blog contents. These articles can then be spread easily through RSS feeds and distributed even further receiving more views and clicks that can help you can gain visitors to your website or blog.

6. Generate sales and leads without having a site:
Even if you do not have a website, you will also gain from article marketing, since the article directories as well as website owners who reprint your article in their websites can be represented as your website. Since your articles come with an author bio box as explained above, you can include your contact information such as office address, contact phone humber or email address instead of linking to your website to allow readers to contact you.

As a suggestion, it always advisable to create a simple web presence online even if you do not know how to build a website. You may create a free blogger or wordpress blogs, or even facebook and twitter page that you can link to from the bio box.

7. Reach New Customers:
With a wide readership in article directories all over the world. and the chances of your articles spreading online, submitting articles to Article Directories can help you market to new customers that you have not thought of before. Your article content and your offer can be exposed to millions of potential customers all around the world.

8. Get continuous traffic to your website – for years
Articles submitted to article directories usually stay in the directories forever, meaning that your articles can continue to bring website traffic to your website for years to come. Your articles may get picked up anytime and reprinted years later too.

9. Articles Spread Automatically by Scripts

Recently, there has been many new scripts that pulls articles automatically from article directories. These scripts will further help spread your articles to websites all over the internet providing you with backlinks and traffic to your websites.  One of the latest release of such script is AutoBlog script a wordpress plugins that pulls Articles from Article Directories

For more information on article marketing, free tools, softwares and Ebook on Internet Marketing, download at Strategic Internet Marketing website www.BOBmarketing.com

Even if you may get countless visitors on a daily basis, if you won’t be able to convert them into successful purchases, your efforts will be for naught.  Here are 5 tactics you can choose to implement to immediately increase your web conversion rate.

1.    Attention-grabbing headlines.  Internet users have become impatient in in the latter years of the World Wide Web.  It’s quite easy for them to visit another web page whenever they meet something despisable in your own web page.  The tactic is in gaining their attention fast.  Such can be accomplished with cleverly-crafted headlines.  Headlines, you see, are the first lines of text that your visitors will see when they load up your page.  If they’ll enjoy what they’ll see, they’ll give your web page a shot.  If not, they’ll abandon your page just as quickly as they came.

2.    Easy-to-read copy.  It’s wrong to think that with the expanding reach of the internet, more and more people will be used to reading.  The contrary, however, is what is prevalent.  Web users easily get fatigued while reading, what with the thousands of data they encounter with each and every session of their web experience.  The secret is in simplifying things for them to read your sales page.  Use numberings and bullets as much as you can.  Ensure your copy easy to scan.  Prepare your sales pafe for an impatient audience and you’ll be rewarded greatly.

3.    Benefit-oriented selling.  People buy leaning on emotions and justify leaning on logic.  Don’t push the technical specs of your product for your audience to see.  Instead, tell them of the benefits they can enjoy from what you’re offering.  Share with them what they are about to gain.  This is a surer approach of piquing their desire to acquire your product.  State the features later on, as your customers will need such info to justify the purchase they will be planning to make.

4.    Urgency marketing.  Push your visitors to buy from you as soon as possible.  Don’t allow them to think too much, as you might lose some sales.  Utilize OTOs, special offers, and many other time-sensitive models to lure them into purchasing your product immediately.

5.    Use interactive devices in your sales page.  Your sales letter doesn’t have to be a formulaic, direct staement of your offer.  You can always add interactive tools that will force your readers to pledge an emotional investment on your business.  Ask them questions.  Better yet, supply them with multiple options for potential answers.  Add calculator scripts that they can manipulate.  Instill in their minds that they are a part of the sales page.